Where we get fit and spin (wool)

Posts tagged ‘Smart Balance’

Truth in Advertising – Real? Plain?

Don’t get me wrong, I love Smart Balance. However, their latest advertising campaign is very disappointing and somewhat offensive. I got started after hearing it on television, “fat free milk with omega-3’s.” Really? How’s that happening? In case you aren’t aware, omega-3’s are fat. So, rather than go off half-cocked (I know, even I can grow), I went to their website to see how they are making that claim.  Below is the result. Maybe a government employee or a lawyer could justify this, but I think it doesn’t pass the common sense test. Either 1 gram of fat doesn’t count as fat, so what benefit are you getting from those omega-3’s, or fat free doesn’t mean fat free, which we already know, as you can have less than one gram of trans fats and claim something is trans fat free.

My next complaint is below the food label, so scroll down.

Real fat free milk (1g total fat from Omega-3 oil blend)

Tag Cloud

%d bloggers like this: